female speaker: i'dlike to introduce to you today our speakertoday, chester santos. chester is the winner of2008 usa national memory championship. he's been giving memoryworkshops in the bay area, and i attended one of them. i used to think thatmemorizing things is so boring and it might evenstifle my creativity. however, afterattending the workshop,
i realized that it wouldactually improve my creativity because it uses bothmy left brain and right brain, plus more. and i'll let chesterexplain to you some more. please welcome chester santos. [applause] chester santos: thank you. thank you for theintroduction, [? petula ?]. thanks, everyone, forhave me here today.
i like to start allof my presentations out with a couple ofquick demonstrations. i tried to meet peopleas they walked in, although it was harderbecause a lot of people just flooded in right after12-- more difficult than i'm used to. if you remember meetingme, if i shook your hand, gave you my name andyou gave me your name, if you remember thathappening, please stand up.
ok, this might be tough,might be a little tough. we'll see how i do. if i manage to give yourname correctly from memory, please have a seat. so jared, antonio, kay, alex,jeanie, shao, hendrick, erin. ok, so far so good. tiffany. audience: no, i'm just kidding. chester santos: ok.
you did scare me. nick. audience: [inaudible]. chester santos: oh,cover your name. cover your name tag. cover your badge. charles, laura, philippe, tracy,surgen, alex, evon, preveen, kevin, ben, triv, alex, grant,zen, jade, andre, evan-- audience: evonne.
chester santos: sorry, evonne. i memorized it as evan. sorry, my bad. evonne. beta, olea. correct? thank you. so really, that's justcome with training. i will do one moredemonstration here with numbers.
so antonio, can you giveme a single digit from zero through nine? audience: seven. chester santos: seven. ok. so hopefully everyonecan see that. it has to be onthis side, because i think the live stream isonly picking up this area. that's why i put it over here.
ok, so a single digitfrom zero through nine? audience: two. chester santos: two. a single digit fromzero through nine. audience: four. chester santos: four. right there. audience: zero. chester santos: zero.
audience: nine. chester santos: nine audience: three. chester santos: three. audience: six. chester santos: six. audience: one. audience: eight. chester santos: eight.
chester santos: over here. audience: five. chester santos: five. chester santos: nine. audience: another five. chester santos: another five. chester santos: one. where we at? is this a lot of numbers?
you want to do some-- iguess we can do-- go ahead. is this a lot ofnumbers, or does it look like a lot of numbers? let's see if i remember that. all right. let me know if imake any mistakes. let me know if i makeany mistakes here. i think it's going to be 7, 2,4, 0, 9, 3, 4, 6, 1, 1, 7, 3, 8, 2, 6, 5, 9, 8, 5, 4, 8, 5,5, 7, 6, 1, 3, and 2, 0, 3.
was i right? audience: yes. chester santos: let me attemptto repeat that number sequence backwards. let's see if i can do it. so this would be going fromright to left, bottom to top. backwards, that numbersequence i believe is 3, 0, 2, 3, 1, 6, 7, 5, 5,8, 4, 5, 8, 9, 5, 6, 2, 8, 3, 7, 1, 1, 6, 4, 3, 9, 0, and thenit was 4, 2, 7 backwards.
right? just a couple ofquick demonstrations there to show you it'spossible with just a little bit of memory training. so in winning the united statesnational memory championship, i actually memorizedthe exact order of a shuffled deckof playing cards, all 52 cards in order inless than two minutes. i memorized a 132-digitsequence of computer generated
random digits,forwards and backwards in about five minutes. i represented the unitedstates in the world memory championship where i memorizeda 1,000-digit sequence and 10 separate shuffle decks ofplaying cards in one hour. i actually starred in anepisode of pbs's "nova science." that particularepisode was entitled, "how smart can we get?" and during thatepisode, i actually
demonstrated on a stagein new york city-- in 2012 is when i did it--i demonstrated perfect recall of the entireunited states congress, both the house and thesenate, everyone's first name, last name, state, districtnumber, political party, all congressional committeeson which they serve, special positions heldwithin those committees, and held withincongress in general. it was more than4,000 pieces of data
that i had to have random accessto in my head like a computer. i realize that thoseall seem like it extraordinary feats of memory. but in fact, it's alljust come with training. training with techniques thatmake the most efficient use of the brain to encodeinformation so that makes it much easier toretrieve that information when you need it later on. really, everyone sittingin this room today
is capable of doing absolutelyextraordinary things with your memory. you just need to learnthe right techniques and practice a little bit. my presentation willwe interactive today. i will have you go throughsome exercises that may seem a bit silly orunusual at certain points, but just bear with me,because i promise you that what i askyou to do is going
to help you with your memory. it's going to makeit much easier for you to remember things. so everyone, please closeyour eyes at this point. we will start with a warm upvisualization exercise here. you're simply goingto do your best to visualize whati describe to you. just do your best tosee what i describe to you happening in your mind.
i want for you topicture yourself in your current residence,wherever you're currently living. you are in the living roomarea of your residence. and you see therestanding behind podiums, looking as if they areabout to engage in a debate, you see barack obamaand mitt romney. you thought the debateswere long over in 2012, but another one'sactually about to happen
in the middle ofyour living room. and although this strikesyou as pretty unusual, rather than askany questions, you decide to simply hang backand observe what's going on. so they begin to debatethere-- just watch this unfold. you see that thedebate is becoming more and more heatedbetween the two politicians, and at one point, you cansee romney become very upset. he's visibly upset atsomething that obama says,
so he reaches behind hispodium to pull out a pie. he takes this pie andhe throws it at obama and it hits obamasquare in the face. obama has pie splatteredall over his face. obama is not happyabout this at all. so he reaches behind hispodium now, believe it or not, to also pull out a pie. he takes it, hethrows it at romney and it hits romneysquare in the face.
what started it out as adebate has, at this point, turned into afull-blown pie fight. and the politiciansare continuously throwing pies at each other. pie is flying everywhere. just see this in your mindto the best of your ability. the imagery doesn't needto be crystal clear, but just see it as best you can. you are, at this point,primarily experiencing
visual images. you're seeing imageryrunning through your mind. what i'd like youto do now is attempt to involve even more senses. as you experience this scenariohappening in your mind, imagine that you cannotonly see it happening, imagine that you can hearit happening as well. imagine that you can hear thatpie flying through the air. you can hear the pie as itsplatters on the politicians.
imagine now that you caneat even smell the pie. just do your best to imaginewhat that pie might smell like. take it a step further now. imagine that you walk upto one of the politicians and you actually take someof the pie off of their face. you feel in your hands--maybe it feels sort of sticky. go ahead now and even putsome of that pie in your mouth and taste the pie. hopefully, you are tasting somepie there that's pretty good.
although, some people tellme it tastes like politician at this point. ok, go ahead and openup your eyes everyone. pretty easy, right? pretty easy exerciseto complete. some people find thatto be a fun exercise. but what does it have to dowith improving your memory? in fact, it has alot to do with it. if you were able to completethat simple exercise,
and i'm sure you allwere, then you actually have the ability toremember anything at all that you would ever wantto remember, quickly, easily, and with tremendous accuracy. here are some reasons why. reason number one. i had you there exerciseyour visualization ability. and your visual memoryis incredibly powerful. an example that i often cite inmy speeches and presentations
that i now giveall over the world is a situation thatwe've all experienced at some point in our life,where you may see someone that you couldhave met years ago. you could have metthem years in the past. oftentimes, as soon as yousee that person's face, you remember theirface, you know that you've met themsomewhere before, but no matter howhard you try, you
can't seem to remember the name. that is a verycommon experience. something else thathappens to us pretty often. let's say you go toa party, and you're at the party with one of yourfriends-- one of your friends accompanies you to the party,and your both there meeting a lot of new peoplewhile mingling. two weeks after the party, yourfriend that attended with you is describing someone to youthat you both met at the party.
your friend says, you know,that attorney that we met. he's also a memberof the tennis club. given that little bit ofdescription, a lot of times you both can easilypull up a picture in your mind of that guy's face. but a lot of times,neither one of you can remember what the name was. that is also a verycommon experience. why do those two thingsthat i just described,
why do they happento us so often? it's because when weare meeting people, we actually see theirface with our eyes, right. the face is recordedinto our visual memory, but at no point arewe seeing the name. that's why it's much moredifficult to remember names. toward the end ofmy presentation today, i'm going totalk to you about how you can picture names, howyou can see them in your mind
so that you're betterable to remember them. that's how a lot of timesi will open presentations with naming hundreds ofpeople in an audience after hearing eachname one time. it's because i'mpicturing the names and seeing them in my mind. again, i'll talk aboutthat later, but for now, note the power ofyour visual memory. if you can see it,you can remember it.
second thing to take awayfrom the exercise with romney and obama is that i had youinvolve additional senses from there. as you involve more and moresenses in the encoding process when trying to commitinformation to memory, you're actually activating moreand more areas of your brain. and your building more andmore connections in your mind to the information so it makesit much easier to retrieve it when i starred in thatepisode of "nova science,"
i performed some prettycrazy feats of memory, and then i trained the hostof the show, david pogue who is also a "new york times"tech columnist and "cbs news" correspondent. you guys have probablyall heard of david pogue, i would imagine, inthe tech industry. i trained him in waysto improve his memory, and he was soon performingextraordinary feats of memory as well.
afterwards, a neuroscientistappeared on the show, and they talked about how itwas i was able to pull off those feats of memory, and howdavid pogue was able to do it with just a littlebit of training. and they confirmed that it'sbecause with these memory techniques that i'vemastered over the years, and that you'll learn alittle bit about today, we are actually recruitingextra areas of our brain to help us with our memory.
areas of the brain that are notnormally involved with memory. we are recruitingthose extra areas to help us so it makes it mucheasier to remember anything that you would want to remember. and part of this is learningto utilize more senses during the encodingprocess to activate these extra areas of your brain. third and finalthing to take away from the exercisewith romney and obama
is that i had you imaginesomething happening that is strange, unusual,out of the ordinary. you would not expectto see that happening and i had you dothat because i want you to learn to take advantageof the psychological aspect to your memory. and that is, we tend toremember things with little to no effort, things that happenthat catch us by surprise, that are strange, unusual,extraordinary in some way.
if this were to actually happenright now at this moment, if an elephant were to comecrashing through the back door there right now, throughthat doorway, that came crashing into this room,and it started spraying water all over everyone inhere with its trunk, you might remember thatfor the rest of your life and always tell that story. and you wouldn'thave to do anything to commit that to memory.
it would just be stuck there. scientists don'teven fully understand how this works in the brain. how some thingswill just instantly transfer into yourlong-term memory. however, we dounderstand that there is this aspect to ourmemory and that our minds do work in this way. and we can actuallytake advantage of that
and apply it to thingsthat would be useful for us to remember. things that would help usout in school, in our career, in our personal life. when you combine those threeprinciples-- visualization, utilizing additionalsenses from there, and then you also use yourcreativity and your imagination to make what you areseeing and experiencing crazy, unusual, extraordinary,when you combine those three
principles, it becomes veryeasy to remember anything at all that you wouldever want to remember. we are now going toput this into practice. without writing anything down,without writing this down, you were all going to committo memory the following random list of words. the word list is monkey, iron,rope, tight, house, paper, shoe, worm, envelope, pencil,river, rock, tree, cheese, and quarter.
that's the random list of words. grant, did you want togive it a try there? was that look of confidenceyou were giving me? actually, i was just kidding. i wouldn't expect you to havethat committed to memory yet. oftentimes, when i recitethat list of words, i get looks frompeople in the audience, people are looking at me as if,come on, man, are you serious? like there's no way i'm goingto be able to remember that,
not unless you give mea lot of time to do it. but in fact, you are allgoing to have that entire list of words committed to memory,forwards and backwards, in just three to four minutes. and even next week, withoutany further review, even next week, you will still knowit forwards and backwards. how you are going todo this is once again you will simply listen towhat i describe to you, and you will see and experienceit happening in your mind,
just as you did with the openingexercise with the politicians. if you come at thismore as a fun exercise in using your creativityand your imagination, rather than coming at this asa difficult memory exercise, then the rememberingis actually going to come very easilyand very naturally. so just have fun with this, ok? the first word was monkey. so i want for you all to seea monkey in your mind, ok?
this monkey is dancing around. it's making monkey noises. woo, woo, woo, woo, woo. whatever a monkeywould sound like. i'm working on themonkey impression. one day it'll be decent. but for now, the point hereis to see and experience this monkey. the monkey now picksup a giant iron,
because that wasthe second word. so i want for you to seethis monkey dancing around with the iron. and the iron startsto fall, but a rope attaches itself to the iron. and maybe you feel the rope. maybe it feels sort of rough. you look up the rope and you seethat the other end of the rope is attached to akite, and the kite
is flying around in the air. it's flying around in the air. maybe you reach up totry and touch that kite, but it's just out of your reach. kite was the next word. this kite you see now crashesin to the side of a house. really see it smash intothe side of a house, because the next word was house. picture that.
this house is completelycovered in paper. it's completelycovered in paper. a shoe appears outof nowhere now, and it's starts to walkall over that paper. maybe it's messingup the paper as it's walking on it, that shoe. this shoe smellspretty badly, so you decide to investigateand see why. you look inside ofthe shoe and you
see a little worm crawlingaround inside of that shoe. really see that worm. the worm jumps out of theshoe and into an envelope. really see it gointo the envelope. a pencil appearsout of nowhere now, and it starts to writeall over the envelope. see that pencil franticallywriting all over the envelope, pencil. the pencil nowjumps into a river,
and there's a huge splashfor some reason when that little pencilhits the river. the river, you notice, iscrashing up against a rock. it's crashing up against a rock. the rock flies out of theriver and into a tree. really see it smashinto the tree. and this tree, for some strangereason, is growing cheese. bet you've neverseen that before. the tree is growing cheese.
and out of each piece ofcheese shoots a quarter. a quarter shoots out ofeach piece of cheese. the last word was quarter. i am going to go throughthis again, but very quickly this time. and your job is to simplyreplay through this story that you've createdin your mind. so we had the monkey wasdancing around within an iron. the rope attached itself.
the other end of the ropewas attached to that kite. the kite crashed into the house. the house was covered in paper. the shoe walkedall over the paper. inside of the shoe was the worm. the worm jumpedinto the envelope. the pencil wroteon the envelope. the pencil jumpedinto the river. the river was crashinginto the rock.
the rock flew into the tree. the tree was growing cheese. and out of each piece ofcheese shot a quarter. so you should be ablenow to recite to me that entire random listof words by simply going through the story inyour mind and recalling each major objectthat you encounter. we're going to dothis as a group. i want for you all to yellout these random words,
yell them out loud,on my cue, starting with the first wordwhich was monkey. audience: monkey, iron, rope,kite, house, paper, shoe, worm, envelope, pencil, river,rock, tree, cheese, quarter. chester santos:great job, excellent. give yourselves around of applause. give yourself around of applause. nice job there. a volunteer from the audienceto stand up and recite those
to me, all of them. antonio, go ahead. envelope, paper, river,rock, tree, cheese, quarter. chester santos:so after envelope, what's after envelope? audience: pencil. chester santos: you got it. good job. great job.
excellent. somebody wants torecite-- somebody's anxious to recitethese backwards i know. erin, go ahead. audience: i'll try. quarter, cheese, tree, rock,river, pencil, envelope, worm, shoe, paper, house,kite, rope, iron, monkey. chester santos: great job. give a round of applause.
nice job. so that technique thatyou've learned there is called the story method. it is a very powerful wayto go about committing to memory randompieces of information. it's just one of many tools thatmemory champions use in order to perform extraordinaryfeats of memory. again, it's just aboutusing the right technique and practicing a littlebit with those techniques.
that's how we're able to pulloff these extraordinary memory feats. if you practice with the storymethod and similar techniques, over time you willnotice many benefits. benefit number one, your memoryis going to improve over time. but this is only assuming thatafter this presentation today, you go out thereand you start to use these types of techniquesto force yourself to commit more and more thingsto memory and recall them.
if you do that,your memory is going to get better because thebrain is very trainable. our brains are very trainable. the more you force your brainto perform a particular function over and over again, themore it signals to your brain that that's something importantfor you to be able to do, so it will make itselfbetter at doing it. the opposite,however, is also true. if you never have your brainperform a particular function,
you're basicallysignaling to your brain that that's somethingnot too important for you to be able to do,so it makes sense that you will start to losethat ability over time. we are all born withextraordinary memory ability. we are born with ourbrains like sponges. we need this ability toquickly acquire and learn new information in orderto be able to survive. we reinforce throughoutall of our early years
that learning and memoryis important by engaging in schooling, in preschool,kindergarten, elementary school, junior high,high school, college, grad school for some people. throughout all of thoseyears you were constantly challenged to learntons of information from a wide variety of areas. you're constantly tested onyour recall of that information for quizzes, exams,to write papers.
they say when youfirst start a new job it's a lot of the same thing. you have to learna lot of new things and recall them in orderto do your job properly. but then what happens iswe tend to enter this 20, 30+ year period where,for the most part, you just start to do the samethings day in and day out. everything justbecomes a routine. you are no longer nearly aschallenged to learn as much
and recall as much asyou were earlier in life. the bottom line is we tendto use our memory much less later in life than wedo earlier in life. so this is a large part ofthe reason why your memory ability starts todecline as you get older. it's because as your aging,you are separating yourself more and more from those earlyyears where you were constantly using your memory. the good aspect to this,the positive aspect
is that if you make it apoint to exercise your memory, actually use it,it can stay strong and actually even getbetter, really, at any age. some people don't believeme when i tell them this. they're stuck on this ideathat someone later in years is going to have a memory worsethan someone earlier in years. they think that'sjust the way it is. so i like to talk about wheni competed in the world memory championship, so i representedthe united states in the world
memory championship inthe middle east in 2008. i competed againstthe guy-- when i represented the us--i competed against a guy from malaysia who, at thetime, was in his late 60s, so more than 30years older than me. and he absolutely destroyedme in the world memory i was nowhere close to that guy. he actually memorizedan entire dictionary. and they would callout any page number
in the dictionaryand the row number, and within a few secondshe could tell you the word there and its definition. he can also do the reverse. if you said chair, hewould think about it for a few seconds,say oh, chair. i think that's onpage 875, row three, and he was rightevery single time. his name is dr. yip swee chooi.
he's known as thewalking dictionary. he's from malaysia. but it just goes toshow that really you can have a razor sharp memoryability really at any age, even after retirement age, 65,usually the age people retire. you can still haveawesome memory ability, but he's alwaysworking on his memory. he's constantly training it. that's why it stays very sharp.
so memory ability. one benefit. you are also going to improveyour visualization ability with this type of training. you will noticethat you are going to be able to createthese images in your mind much more quickly,and you will be able to see the imagery inyour mind much more clearly. visualization abilityhas been linked
to more than just memory. in fact, it's been linkedto overall intelligence. if you can visualize the complexrelationships between things, it helps to give you abetter understanding. visualizationability's something very important to develop. you will develop it withthis type of training. this is also great exercisein creativity and imagination. coming up with these creativeand imaginative stories.
in addition, this is a verygood workout for your brain. and all of theresearch is showing that we should try toexercise our brains as much as possible throughoutour lifetimes. the research isshowing that if you are destined to developalzheimer's or another form of dementia down the road,with current research they have no clue how toprevent that from happening. but what they do believe is thatby engaging in rigorous brain
exercise, you canbuild up what they're calling a cognitive reserve. so that's theterminology that you would find in the research,cognitive reserve. but basically, what thismeans is building up extra brain muscle. and if you do developalzheimer's, another form of dementia down theroad, the disease will first have to eat awayat that extra brain muscle
before it starts toaffect your everyday life. so what they'resaying is you can gain more yearsof mental clarity that you would not have hadotherwise without this reserve. so that's another benefitof this type of training. in terms of applications, injust a very short presentation like this, random wordsis the easiest thing to go with because it just givesyou an idea of how this all works, and you get asense of how powerful
these techniques really are. but i want to impress uponyou the fact that really, these memory techniques can beapplied to committing to memory anything at all that youwould want to remember. you can easily give a speechor a presentation from memory without looking at notes. you can commit to memoryimportant business related facts and figures. if you can meet withclients or get up
in front of your colleaguesand give a presentation all from memory, with everythingat your mental fingertips, you are much moreimpressive and you seem like much more of anexpert in your particular field, as opposed tosomeone that's just reading the powerpointsthe whole time, or just reading theirnotes the whole time. in addition, the bottomline is that we perceive people with great memory abilityas being more intelligent.
that's the perception. so you can help to give off thatperception with memory skills. so that's another benefit. you can build up a vocabulary ina foreign language very quickly and easily using thesetypes of memory techniques. any type of exam thatinvolves a memorization of a lot of terminology,concepts, you can easily acethose types of exams with these memory techniques.
there are reallylimitless applications, but i'm going to closemy presentation today with my most popular topicand that is remembering names and faces, because thisis applicable, really, in any career. definitely applicable toeveryone's personal life. i like to quote thefamous book, "how to win friends andinfluence people." in that book it was writtenthat the sweetest sound
to a person in any language isthe sound of their own name. and also, that everyone'sfavorite subject is themself. so in fact, by rememberingpeople's names and other things about them, you canbuild better business and personal relationships. the most importantthing of all to remember is the person's name. it's about building arapport with someone. if you meet someone at anevent and the next time
you see him you can sayhey, john, how are you? how is your wife nancy? how was your last round of golf? what that personis feeling, even if it may be on asubconscious level, is it they must be prettyimportant to you if you can remember their nameand those things about them. and that, in turn, makes themwant to get to know you better. ok, so this strengthensrelationships.
the most importantthing is the name. the opposite is also true. if you're not rememberingpeople's names, or maybe even worse,you're calling them by the wrong name,what they are feeling is that they must not bevery important to you, and this can be verydetrimental to business so how do you getbetter at doing this? four simple steps.
first, independent of memorytechniques, and then i'll get into a visual-basedmemory technique after that. step number one. from this day forward, getinto the habit, whenever you are introduced tosomeone, make it a point to repeat the name right awayand shake the hand if you can. so if you're introducedto someone named jared, shake his hand. nice to meet you, jared.
pleased to meet you, jared. just get into that habit. that forces you to payattention for at least one to two seconds in order for youto be able to repeat the name. a lot of times we're notremembering people's names because when they'regiving us their name, we're just not paying anyattention to begin with. so get into that habit. repeat the name, shake the hand.
eventually it will justbecome second nature to you. step number two. early on in yourinteraction with the person, ask them a questionusing their name. so jared, how long haveyou been with google? jared, how long haveyou known chester? how do you know chester, jared? use the name early on in yourinteraction with the person. that's really goingto help that name
stick much better inyour mind and prevent it from just going in oneear and out the other ear. step number three. take a few secondsor less to think of a connection between thename and anything at all that you already know. and i would just gowith the first thing that pops into your head. today it was jared from subway.
i don't-- that's thefirst one, sorry. that's the first thing thatpopped into my head today. audience: i used to use thejewelry store, but that's ok. whatever, just thinkof a connection between the person'sname and anything at all it could even actuallybe that you just have a friend or family memberthat also has that same name. it's really going to help you toremember that name much better. step number four.
whenever you leave theparty, the meeting, whatever type offunction it may be, make it a point to say goodbyeto people using their name. great meeting, hope to seeyou again sometime, jared. something like that. that's going to go a long waytowards helping you to remember those names the nexttime you see people. those four steps aloneare going to help you a lot in termsof remembering names.
if you combine them witha visual-based technique that i'll now briefly goover, you will definitely be remembering more namesthan you ever have before. you might not be 100%. even i'm not 100%. but if you can remember 80+% ofthe people that you're meeting, this is really going to payhuge dividends in your career and in your personal life. visual-based technique.
when you are introducedto someone, ask yourself, how does this personin some way, any way, look unique to you? it could be a particularfacial feature or it could be somethingabout their look overall. and you want to exaggeratethat in your mind, whatever it may be. next, you will use yourcreativity and imagination to come up with an imagethat will in some way
remind you of the name, and youwill mentally link that image to the unique thingabout the person. a lot of times these mightnot be flattering things-- you're not going tobe telling people how you're rememberingtheir name, ok. this is all going oninside of your head. they're not going to knowwhat you're thinking, they're just goingto know that you're able to call them by theirname and they will really
appreciate that fact. i will quickly give you anexample of how this works. i will give you theexample that i gave on cnn. so i was interviewed oncnn's "american morning," and asked to givetips for their viewers on how to better remember names. they seemed to find thisexample pretty humorous. no offense to anyonein here named john. i didn't meet anyonenamed john yet,
but-- so it obviouslydoesn't apply to you because i haven't even met you. but i said that if imeet a particular john, and this particularjohn that i'm meeting, has ears that to me look likethey're on the large side, i would exaggerate those asbeing gigantic dumbo-like ears, swinging from theside of his head. and since thename's john, i might put a toilet bowlflushing in each ear,
as in going to the john. the news anchors, theycouldn't stop laughing. and then actually, that clipalso made it on vh1's best week ever afterward. if you take five seconds topicture an image like that, it's really going to stickvery well in your minds. the next time you seethe guy, instantly you're going to know thathis name is john. i know it soundsa little unusual,
but it's very powerful, andanyone can get very good at doing this with justa little bit of practice.
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