open training institute review

dave: hi there. it’s dave asprey, bulletproofexecutive, and you’re here with bulletproof executive radio. really creative name. today’sgold fact of the day is that the longest record for someone staying awake is 264.4 hours.that would be 11 days and 24 minutes. kind of a long amount of time, even if you’reon bulletproof coffee, provigil, adderall, and all the other crazy stuff that you coulddo to stay awake and that you probably shouldn’t if you’re that tired.today’s podcast is going to be particularly cool because we’ve got a guy on who’sa really well-known expert in something that i don’t talk about that much on the bulletproofexecutive. we talk about human performance, but we don’toften talk about financial performance and

one of the things that i’ve learned overthe years of spending $300,000 on upgrading my performance and getting my brain to workthe way i wanted it to work is that it takes money, and it’s easier to do things likethat when you have a solid financial base, so i’ve invited tom corley, the author ofrich habits: the daily success habits of wealthy individuals onto the show to talk about notnecessarily biohacking or being healthier, but to talk about the financial side of successand what we can do as human beings to ensure or at least encourage our own success.tom, you’ve studied for five years daily activities of 233 wealthy people and 128 peoplein poverty to find 200 daily activities. that’s what you’re here to talk about today. thankyou for joining the show.

tom: hi, dave. thanks for having me on. iappreciate it. dave: you’re doing something else new that’sreally interesting as well. in fact, you just turned in your manuscript for rich kids: howto raise our children to be happy and successful in life. i’ve written a book about epigenetics.i think that success starts really in your grandmother about when she’s conceived becauseof the epigenetic impacts that roll down through multiple generations. what your mother atewhen you were in the womb really affects what your physical [meat 00:02:18] is capable oftoday, so even if you follow the rich habits, if your parents got it wrong, you’re ata disadvantage. all men are not created equal, not in theworld that i see through the lens of epigenetics.

some have more skills than others, and throughhard work, we can all achieve all sorts of amazing things, but it’s harder if yourparents didn’t do it right. i’m stoked to see talking about building habits in kidsso that we can avoid some of the pitfalls that many people go through, especially intheir 20s. what are the habits that people should care about the most if they want tobe successful? what’s your number one thing out of this list of 200?tom: boy, that’s a loaded question. there’s so many of them, but i’ll tell you. theone thing that i found that is responsible for most of the success that the wealthy peoplehave is daily self-improvement, and predominantly reading that relates to what you do for aliving. thirty minutes a day was the average

time that wealthy people spend every day readingsomething that had to do with their career or something that had to do with gaining knowledgethat they could leverage at some point to help their customers, clients, or anybodyand the other thing i found was building relationships. to the wealthy, relationships are like gold.it’s the currency of the wealthy, dave, and they go to great lengths to build strongrelationships with specific people. they just don’t build relationships with anybody.if they decided that dave asprey was going to be a relationship they wanted to develop,one of the individuals in my study, he would call you a relationship tree, and he wouldsay he was going to plant you in the ground and his goal by the time he ended his careeror his life was to turn you into a redwood.

he wanted to know everything there was toknow about dave because that information’s powerful and it could help him in some way,shape, or form to help you. dave: my background is computer science. iwas raised by geeks in the wild and there’s a sort of mindset that comes in. a lot ofthe readers here were like, “that’s manipulative” or “that’s slimy,” or “that’s usingpeople,” or “you only went to school to get relationships and that’s some form ofprivilege that’s not based on ability or merit.” how do you respond to that whenyou find out this is what wealthy people do? tom: a lot of the wealthy people, while they’rebuilding these relationships, are on board of directors of nonprofit groups, civic groups.they’re helping to build hospitals. they’re

helping, for example, i’m on a … eversince i found out about this research, i joined a bunch of nonprofits and i’m on the boardof directors of an organization that helps kids with cancer, so you could look at itany way you want, but at the end of the day, they’re helping a lot of people by buildingthese relationships. these relationships are a two-way street. you scratch my back, i scratchyours. along the way, a lot of people benefit from that backscratching.dave: i find it to be … i wasn’t raised to do that, to even recognize the value ofthose relationships, but as i matured, that seems like amazing advice and all of the mostsuccessful people that i’ve been fortunate to spend time with in silicon valley and elsewheredo the same thing. they will pick up the phone.

they’ll call someone they want to get toknow. they’ll arrange activities that they want to do to connect to the people that theyvalue, and fortunately, there’s some times that i’m in that list, and it’s a dance.it seems like one that successful people do do, and they don’t do it because they’retrying to use other people, but you have an hour. who are you going to spend it with?you might as well structure that consciously instead of going to a bar and figuring outwhatever happens. tom: i call it the relationship seesaw andwhat wealthy people try and do is surround themselves with other wealthy, successfulpeople because when wealth comes together, you can do a lot of good with that wealth.you can do a lot of good with your rolodex,

your contact database, and what wealthy peopletry and do is tip that relationship seesaw so that most of their relationships are successrelationships and one of the things that they try and do is limit the time that they spendwith what i call poverty relationships. those are the relationships with negative people,people that are cynical. they don’t add any value. they’re more like vacuum cleaners.by building these successful valuable relationships, they do a lot of things besides what we’vetalked about. i had one individual in my study who was a bigwig at a bank in new york. heran their commodities group and during january of 2009, everybody remembers what was goingon back then, he lost his job and he lost $600,000 a year in pay. for two weeks, hemade a couple phone calls. i remember one

of them was to me and he said, “boy, i justlost my job.” i said, “that’s too bad,” and he goes, “yeah, i’m not worried aboutit. i’m going to make a few phone calls. i’ll find something.”within two weeks, he had another job and then he called me up. he said, “yeah, i got ajob. i think it’s going to be a better job. more potential for earning money anyway.”i said, “how did you do it?” and he said over all the years, along with a lot of thewealthy people, they did certain things: a hello call, a happy birthday call, life eventcall. they stayed in touch. they did everything in their power to help build the relationshipsthey wanted to build, and so when he fell into that abyss, all he had to do was throwout a life line, a phone call, a couple phone

calls, and within two weeks, he had anotherjob, and that’s what those powerful, successful relationships do. they bail you out in a timeof need, not just help you make money, but they bail you out when you really need themthe most. dave: it’s a form of resilience, just likeyou can recover from an accident or something or from a heavy workout or you can drink morevodka than the next guy because you built resilience, and building it into your career,it matters. this happened to me actually. i was at a security company in silicon valley.we planned to lay off. i fought like hell to protect my team, the guys working for me,and i did. none of them got laid off. i was assured that i was also protected, knowingfull well that i was probably at risk because

my team was all really good, so you don’tneed the boss when you’ve got people who can execute.sure enough, the morning of the layoff, i’m not invited to the right meetings. i’m like,“oh, great. i’m on the list” even though two days ago they promised i wasn’t on thelist and i didn’t mind being on the list, but they didn’t give me the benefit of arunway, so i came home from what was already going to be a rough day because any time there’sa layoff, it’s painful, and i found i don’t have a job. honestly, my wife, lana, freakedout a little bit, but i’m like, “i’m going to make a few phone calls,” just likethe story you said. that’s what made this come up in my mind. “i’m going to makea few phone calls.”

i had a job as an entrepreneur in residenceat trinity ventures within a few days, and that was a remarkable time in my career becausei got to see what start-ups experience when they’re pitching on the vc side, but i gotto see it from the vc’s perspective, which was really valuable for me. it’s a weirdthing to look at any time you’re laid off as an opportunity to expand if you’ve builtresilience and safety buffers in. like i said, it’s about the people and more specifically,the people you’ve helped. i think that piece of advice for everyone listening to this isdon’t look at everyone as who’s going to hire me later, but how can you help thembecause they might help you back or they’ll help someone else and it works out, so it’sbeautiful advice. i love it.

you pay a lot of attention to this becausewhen you were nine, your family went from basically millionaires to nothing. what happened?can you tell me a bit about that? tom: yeah. my dad … there’s four typesof luck, dave. there’s random good luck, there’s random bad luck, and those two typesof luck are fairly democratic. they affect rich people and poor people equally. thenthere’s the types of luck that wealthy people and poor people create. wealthy people createopportunity good luck and poor people create detrimental bad luck. my dad was the victimof random bad luck. the warehouse burnt down and back in those days, they didn’t … hehad, i don’t know, four or five million dollars’ worth of tools in inventory andlost most of them. they didn’t have insurance

like they do today, so he had to stroke acheck to his vendors for about four million, which was all the money he had.he could have filed for bankruptcy because at the time, i didn’t know anything aboutit but as i got older, my dad said, “yeah, i was probably half a million dollars insolventat that point,” and he said, “bankruptcy’s not the solution.” he said, “the solution’sgetting back up on your feet and starting all over again.” he was fortunate enoughto have some rich habits, not many, but he had a few rich habits that helped to draghim back up, and it took years, but when he retired, he had a million dollars in the bank,so he went from being insolvent with eight kids, most of them young, to retiring witha million dollars in the bank and that was

because of some of the rich habits that hehad. dave: at the time, were his rich habits consciousor were they things he’d picked up? i imagine most people’s habits because they’re habits,are not particularly conscious, cultivated habits. did he pass these down to you or isthis all a result of your study because you didn’t want to relive that experience?tom: no, the answer is he didn’t pass these down to us really because he was never around.he was always working. he was one of these people that he tightened his belt and he decided,“i’m going to work my way out of this,” and he was great at building relationships.there was no question my dad was probably one of the most powerful people on statenisland before he fell off the mountain. he

was a big, powerful, behind-the-scenes politicalguy and all those relationships came … that was the one rich habit that he had. he hadthe rich habit of building these rich relationships, and each one of them bent over backwards totry and help my dad. they were loaning him money. they were tryingto get him jobs. they couldn’t do enough for him and that’s why we didn’t loseour house. we came close. until the time i was 23, we probably had about six or seveninstances where we almost lost our house. you lose your house and we had 11 people livingin that house. that would have been a disaster. my dad was incredible that way in keepingthe family alive. it was that rich habit of building those relationships. most of theserich habits that i’ve encountered opened

up my eyes because i didn’t have my dadthat sat down and had the conversation with me.i can tell you when i uncovered these rich habits, i sat down with each and every oneof my kids and explained the habits to them as i was uncovering them and all of the strategiesthat i uncovered, and of course, when i wrote the book, i made each one of them read thebook, and so they’re the beneficiaries of it. i’ve got a guinea pig in my son who’s24 years old and he’s working in the city, and he’s knocking it out of the park. he’sone of the fair-haired kids in his company because he is the beneficiary of these richhabits and this is why the parenting is so important and why i wrote the rich kids book.parents are often the only success mentors

any of us ever have a shot at having in life.there’s five ways you can find a mentor. parents are predominantly the way, so if parentsaren’t doing their job because they don’t know what to do, then the kids are going togrow up and they’re going to pick up whatever habits their parents passed along to themand this is why the rich get richer and the poor get poorer, dave. it’s not becauseof wall street. it’s not because of the government. it’s not because of 15 otherreasons. it’s because of parenting. if parents know the rich habits, they canpass … and not just parents, grandparents … they can pass along the rich habits tothe kids or the grandkids and it can change their lives. it can break the generationalcycle of poverty at a very early age by indoctrinating

kids.dave: you are going to achieve a lot of good with this book. i’ve been involved withjunior achievement where you go in as a businessperson and you teach economics usually to poorerschools and i’ve done this in east palo alto, i’ve done it in mountain view. onewas a rich school, one was a very poor school and man, the difference in the awareness andunderstanding of the people in the classroom. in the poor school, it’s like, “what areyou going to do to get a job?” “i’m going to buy insert-name-of-large-suv-with-spinners-on-it”and you go across the tracks and it’s so different, just the perception of economicreality is wildly diverse. if you, with your work, can teach parentsto do this for their kids, a lot of people

won’t do things for themselves that they’lldo for their kids or even their pets, so since you’re not going to have rich pets, richkids was definitely the right target for you. when are people going to be able to get thisbook? because honestly, i want to read it and make sure i teach my kids a lot of thesehabits that i probably don’t know myself. tom: it’s going to probably come out inlate spring. we’re shooting for june 1st. we already know that rich habits was a breakthroughbook. we already know this is going to have broader appeal because i sent out the manuscriptto about 20 people. i’m part of an organization that’s tied into the jack canfield [crosstalk00:17:03]. dave: informational leadership council. isthat the one?

tom: yeah, well it’s the breakthrough successgroup, and my publicist happens to be one of the trainers in his group, so they werethe first people i reached out to to have them take a look at the manuscript for feedback.that’s one of the big things that jack talks about, feedback. you want to get feedback,so i got a lot of feedback and what i sent out as the manuscript changed very much. infact, one individual had such significant feedback that it took me about three daysto revise the manuscript and it took about, i don’t know, 14 hours during those threedays to make those changes, so it was wholesale changes that i made and i got to tell youthere is a lot to that feedback, a rich habit, i guess you could call it.you’re always afraid whenever you create,

dave. you’re afraid of that feedback becauseit’s human nature. it’s the way we are. that’s why you have to turn it into a habitto seek that feedback, and i’m glad i did because it really transformed that manuscript.it made it much better, so we’re shooting for june 1st and we think we’re going tohave a blockbuster on our hands. dave: it would not surprise me and when itcomes out, i would encourage people listening to this now to check it out. when it’s comingout, if i can have you back on the show to help you with your launch, i’d be more thanhappy to. tom: [crosstalk 00:18:45].dave: when i look back on my own experience as a biohacker, i realize i spent a lot oftime and money on doing bad habits that i

had, including financial ones, but oftentimeshealth and nutrition and all the other things that we do and getting it right the firsttime is so much simpler for almost everything that humans do, so i’m really a supporterof that work. when people are looking at being breadwinners for their families today andwhether they have children or not, there are some other things that they should do.you’re talking about 30 days to change poverty habits. we talked about read more. i’m guessingif you did a brand new study listening to interesting podcasts might also be on therewith reading because when you’re driving you can’t read. you might as well get thatinfo into your head. does that supposition make sense to you?tom: yeah, there’s really two parts to your

question. we’ll talk about the rich habitnumber one which is the reinvention habit, but on your point about listening to podcasts,the wealthy people who were devoted to daily self-improvement, they were not only reading,they were listening to audiobooks. back when i was doing this research, really podcastingwas just coming into its infancy, so podcasting wasn’t a big deal, but they were big audiobooklisteners when they were commuting in their cars or when they were on the bus commutinginto new york city. they were listening or reading books during their commute. they weren’twasting time, and they were reading books that were related to successful people, self-help,career-related. the podcasting is going to be the thing. theebooks and the podcasting, that’s going

to be the thing that most of this generationx and y engages in with respect to the self-improvement, but it’s not going to be any different.the rich habit is the same. you want to feed your brain with more knowledge to create opportunitiesto make more money. dave: you said reinvention is another habitthere. how does reinvention come into play? tom: that 30-day thing … i’ve done a lotof research on habits and how the brain works, the subconscious and the conscious, the consciouspart of your brain, and five-sixths of our brain is subconscious, so a lot of it hasto do with our limiting beliefs or our belief system and our thinking. if we are engagedin or caught up in negative thinking, negative thinking is poverty thinking. that’s howpoor people … they think negatively. they

have negative thinking. they have negativeemotions. what the rich habit number one does is it forces you to self-assess by … i hada talk about it in the book. you list all of your bad habits. you’ve got to be brutallyhonest. this is about you, so you list all of your bad habits and then you invert thosebad habits into rich habits through a simple process. for example, let’s say you watchtoo much tv and the average individual watches four-and-a-half hours of tv and now it’smorphing into four-and-a-half hours of internet-related stuff, whatever you want, recreational internet.the generation y now, they live on the internet. they’re looking at youtubes and everything.kit kats and [inaudible 00:22:29] and [crosstalk00:22:30] .dave: break.com.

tom: yeah, wasting their time. what the reinventionhabit does is it forces you to list all your bad habits and if one of them is you watchtoo much tv or you spend too much time on the internet, your new rich habit is i spentone hour today on the internet and tv, and one hour’s important because that’s whatthe large majority of the wealthy people, they spent an hour or less on tv or wastingtheir time recreationally watching tv, and that frees them up to do the self-improvementstuff. if your poverty habit is i don’t exerciseenough, your new rich habit is i exercise 20 minutes or 30 minutes aerobically today.it seems like the aerobic activity was the exercise of choice among the wealthy, andthe reason for that, they gave me, was aerobic

activity is the best way to keep your weightdown, it gets your metabolism going, it gets your heart rate going, it gets oxygen intoyour entire system and your brain, and because it makes you more healthy, it reduces thenumber of sick days and that increases your productivity and it increases energy, andthat increases your productivity, so there’s a lot of benefits to aerobic activity thatare wealth benefits, productivity benefits. what you do is you go through all of thosebad habits. you invert them one by one. if you smoke cigarettes and that’s a povertyhabit, your rich habit is i didn’t smoke a cigarette today, so you are essentiallyevery day looking at your rich habit checklist and you create your own customized rich habitchecklist based on your own poverty habits,

and if you are successful, that means you’vechecked off about 30 to 40% of your rich habits during the day. that’s all it takes. theinteresting thing about the rich habits is they’re keystone habits. keystone habitsare unique in the habit world in that they dominate other habits. they eliminate otherhabits. for example, aerobic exercise is a keystonehabit. it can eliminate overeating, eating junk food. it can eliminate smoking cigarettes.it has this derivative benefit that almost without any willpower, your passion drivesyou because, for example, if you are working out aerobically and you lose 10 lbs. in amonth and somebody says to you, “hey, dave, you look great,” that hits an emotionalbutton, and this is the key: these rich habits

are intended to stoke your emotions. onceyour emotion is stoked and you say, “wow, i like people saying nice things about melike i’m looking good, so i’m going to exercise more, i’m going to reduce the amountof calories i take in every day, i’m going to stop eating as much junk food as i do.”the wealthy people, most of them, i think it was 87% ate less than 300 junk food caloriesa day whereas 97% of the poor ate more than 300 junk food calories a day, so these areall interesting things that the wealthy people do and they do it intentionally.dave: you could definitely look at taking care of yourself as a rich person habit anda lot of the work that i’ve done on myself was around how do i be more efficient at takingcare of myself because i’d like to have

more time for self-improvement and more timefor family, or more time for work or economic activity, whatever it is, but the idea thatchange is in the assumptions there about not just avoiding junk food, but eating the optimalfood and things like that can give you a mental edge that translates potentially into wealthor free time or 3whatever else it is. tom: that’s right. what happens, dave, isafter the 30 days of following the rich habits, your new customized rich habit checklist,what everyone tells me and i know because i did it, the feedback i get from them is,“my gosh, my mindset completely shifted.” they go from negative to positive. their wholemental outlook becomes positive. they start thinking positively. their emotions are positiveand that positivity, that positive thinking,

those positive emotions, that’s the pathto success because that’s … we’re getting into a little territory that deals with thesubconscious mind, but the subconscious mind accepts programming through our beliefs, throughour emotions. emotions are the key to unlocking the doorwaybetween the subconscious mind and the conscious mind, so when you follow these rich habitsfor 30 days, you trigger emotions and the emotions start going to work by reprogrammingyour subconscious mind, and then that shift is magic because then you start doing more.you expand the scope of what you’re doing and you start building on the rich habitsthat you have and they become like snowflakes on a mountainside, dave. they build up andthey build up rich habits over time, and you

end up having something i call an avalancheof success event. it might be a new job. it might be a promotion. it might be a new clientor customer. it might be any number of things. dave: it’s interesting how many small changesover time accumulate and they make something good happen like that.tom: yeah, no question about it. no question about it. it’s the baby steps that count.there is no magic bullet other than what i found which is your daily habits are the keyto success in life and they can make you rich or poor, so there’s no magic bullet. thereis none. it’s your daily habits and it’s the baby steps that are involved in buildingand accumulating the wealth, and i talk about that in my book about how there’s reallythree paths to wealth. there’s the living

below your means, there’s expanding yourmeans, and then there’s doing both. we talk about a lot of things in the book,but doing certain little things every day help you accumulate wealth and then, if youlive by the one rich habit of the 80/20 rule, saving 20% and living off of the other 80%,if you started that at the age of 22 or 23, whenever it is you started working, by thetime you’re 45, you’ll have a million dollars in the bank. i don’t care how muchyou make, as long as you’re not at the poverty level. if you’re your average joe just startingout in life and, in today’s dollars, maybe making $30,000 or $40,000 out of college,you save that 20%, that will build up over time and i promise you, by the time you’re45, you will have more money than any of your

peers do.dave: that is such amazing advice and i wish i’d taken it. i have a corollary there thatcomes out of the silicon valley dot com boom, and that is sell half. when you have a reallygiant windfall, take half of it and put it in your pocket. i had six million dollarsof vested stock that i could have and should have sold, but i didn’t sell, and i didn’tdo it because i was blacked out. i wasn’t legally allowed to sell it unless i quit myjob, and what i should have done was quit my job and sold my stock because that’sset for life money when you’re 26. when i was 28, the company went bankrupt, and iwatched it go down because i was afraid to take the money off the table.lessons learned, but for god’s sake, i’ve

worked an awful lot of years and i still don’thave six million dollars. that’s fyiv money, to use the if you invested kind of thing.tom: that’s a sad story, but you know what? a lot of these rich habits because most ofthe parents don’t teach this stuff … thank god we can learn it through the school ofhard knocks, and that’s a school of hard knocks story and a lot of the wealthy people… i wouldn’t say a lot, but a good percentage of them in my study, they didn’t have parentswho taught them the rich habits, but they learned the rich habits through the schoolof hard knocks. they started businesses. that’s the great thing about being in americaor any country that allows you to start a business. you can learn what to do and whatnot to do, but the school of hard knocks is

the hardest way to learn because it costsyou time and it costs you money, and usually you figure it out when you’re in your 40sthrough the school of hard knocks and you’re playing catchup. that’s why i’m focusingso much of my attention on the kids, and when i should have been focusing my energy rightafter i wrote rich habits with the media, i chose a different path.i chose to spend 18 months talking to over 2000 high school and college students, andgiving away as many books. each of those books cost me about $4, and i did that because everytime i felt … i started out doing it with my kids’ high schools and colleges and theni expanded it because i saw in each one of the kids that i went into, i saw their faceand i said, “that’s my kid. i’m going

to teach them like they’re my kids, justlike i teach my kids.” i thought i can help this generation even if five or six kids inthe room out of 30 or 40 get it, that’s five or six kids that are going to be successfulin life and i changed some lives there. that, to me, was more important than promoting thebook on the media. dave: it’s an incredible motivator whenyou realize that an hour of your time can change someone’s entire trajectory and that’sthe same reason i do the bulletproof executive work because i get the feedback every dayfrom people saying, “everything is different because i figured out that little thing thatyou happened to mention somewhere.” same thing, one of those kids will come back toyou 10 years later. i imagine you’ve probably

gotten some feedback like that saying, “thanks.you told me this, i did that, and what do you know? i’m in a different place in mylife.” do you hear that? tom: it’s interesting you brought that upbecause in 2011, i moved on. i wrote another book called the top 100 cheapest places toretire in the us and that was i decided rich habits wasn’t going to be successful, soi’m moving on. then, i got an email in february of 2012 from a reader who said that the richhabits helped change their life, and they said, “your book was great. it was evenbetter than the wealthy barber” and i confess, i had never heard of the wealthy barber, buti did a little research and i found out that it was written by a canadian. they sold two-and-a-halfmillion copies and so i took the email that

i got from the reader and i forwarded it tothe author, david chilton, and it basically said, “my book is better than your book.”what i was really trying to do was find out how the heck, if i have a better book accordingto this reader, how the heck did he sell two-and-a-half million books and i’m struggling? at thetime, i don’t think i had, besides the 2000 books i gave away and the 2000 books i soldto libraries and stuff, i really didn’t have many books sold, so i wanted to know.i’ll be darned if the guy called me within about a minute.the first thing he said to me was, “so your book is better than my book.” i got himon the phone and i guess that was the hook. i asked him. i said, “david, how the heckdid you sell two-and-a-half million copies?”

and he said, “you got to conquer the media,tom, tv, radio, print and digital,” so i decided at that point i was going to… heled me down a path by having me read a book that he was in on how to promote your book,so i read it and that led me to another person and next thing i knew, i was doing interviewson 150 radio stations and that led me to my publicist.i’m glad i didn’t quit, dave. this is one of the things that i should have learnedfrom my own research. i should have taken a page out of my own book: focus, persistence,and patience. that was one of the three characteristics that set wealthy people apart from poor peopleand here i was violating that because i was essentially moving on and giving up on richhabits, but then i got back on and i persisted

and eventually, yahoo financially fit, theycaught an article that i had written and they liked it. they decided to interview me andthey have a very popular show called the financially fit, and they came in here with their tv crew.the interview went viral. they never had more than 800,000 hits on their website. they had2.2 million hits within 24 hours and one of the people that read or watched the videowas dave ramsey, the number three radio host in the nation, and he had me on his radioshow. he was talking about the book for three days and then he finally got me on the show.i went from, i don’t know, 35,680-something on amazon to number seven overnight in allbooks. i was ahead of j.k. rowling. i was ahead of at the time, the number one new yorktimes bestseller, lean in. i think i sold

20,000-25,000 books in three days.dave: that definitely makes your day. i spent five years writing my first book. wiley publishedit. it’s called the better baby book and it sold less than 5,000 copies and it’sthe very best that i know how to write in terms of knowledge and in terms of improvingthe entire life of a person, and i realized the same thing as you. i don’t know thebook marketing game. it is complex and i’ve been surrounding myself with successful authorsand learning from them and helping them, and planning what i’m going to do for my nextbook and even to re-launch that book because i think the books are going to help people,but they don’t help people if no one reads them.that’s part of being an author is getting

people to understand what’s in it for themto read your book, so i’m really hoping that i can go down that same path with mybook. in the meantime, i know my blog is helping people. i don’t get paid per copy on theblog, but i don’t care. it’s helping people. it’s a good thing, right?tom: yeah, and i want to make … there was one metaphor that david used that really resonatedwith me. we were talking and i guess i must have said something about tennis and he said,“writing a book is like the first serve in tennis. the rest of the match is promotion.that’s what makes a successful author, not writing the book. the promotion activitiesthat you have to do.” boy, i’m telling you dave, the guy was spot on. he is absolutely100% right. the difference between a successful

book and an unsuccessful book is the amountof promotion that you receive and the amount of effort that you put into promoting a book.dave: it’s amazing what can happen there. there’s a comedian with a popular podcastnamed joe rogan who came across my work on bulletproof coffee and things like that. myblog was already getting pretty popular, but he started talking about it all of a sudden,and i’m really grateful that this one thing like that like you had with yahoo can helpother people know about the work and then they can check it out and do things like that.it’s often serendipitous when something like that happens.there’s some other habits that you talk about and there, i think you’re learningfrom someone who’s really successful, which

i think is a good habit in and of itself,but you said only six percent of wealthy people gossip. i maintain a no-gossip rule in thebulletproof company and we’re a tiny company, but the rule is anytime someone’s here,we don’t talk crap about someone. if so, we get on skype and we talk to each otherface-to-face to put it out there. what’s the wealthy people don’t gossip rule allabout? tom: that one i actually thought that thatstatistic, because i tracked over 200, i think 207 data points i tracked that separate thewealthy from the poor, and that one was so glaringly set them apart, i thought, “boy,maybe my data’s wrong.” what was interesting is when i had the interview with dave ramsey,he said the same thing that you just said.

he said, “that struck me, that one differencebetween the rich and the poor,” he said, “because i have a no-gossip policy at work.”dave: oh, he does? wow. tom: yeah. he’s on the air. i have him recordedon the air saying that. i said, “my gosh, this statistic is spot on.” you think gossipwouldn’t be such a bad thing if all the gossip we were doing was positive and upliftingand building up people, right? dave: “that guy’s just too good. i can’tstand it.“ yeah, right. tom: [crosstalk 00:41:13]. if that was thekind of … but i’ll tell you what, most of the people in life are struggling financially,and the reason they’re struggling financially is because they operate from a negative mindset,and the reason why they gossip and it’s

negative gossip is because of that, so it’sall connected. it’s all interrelated, and this is why successful, wealthy people donot allow gossip in the office. they shut it down. they don’t want any of that goingon because they know it creates problems and it damages relationships. it destroys relationships,so that’s why dave had a no-gossip policy and that’s why you do because you understandthat intuitively. i don’t know how you know that, but i didn’tknow that. that was, at the age of 48, i learned that for the first time and i wished somebodytold me when i was 9 or 10. “gossiping is bad. don’t gossip.” i wished my parentstold me that and i wished they’d enforced it, but unfortunately, the majority or 95%of the population in this country, their parents

don’t teach them these kinds of things.dave: i think the internet may have something to do with that, too. it’s so painfullyeasy to fall into the gossip trap, especially when there’s time delayed. you can sendan email. you can post stuff in social media and it quickly devolves into gossip. i’vehad to exercise a lot of restraint because it’s one thing to say, “this rule is wrong”or “this recommendation is not a good one because it doesn’t make sense.” it’sanother thing to say, “you’re a jerk and you’re blah, blah, blah.” the obviousanyone with integrity, their normal response to something like that is to gossip. you comeback, “yeah, well …” so i’ve really been exercising my own self-control therearound not turning my blog and things like

that into a source of gossip because it’sjust not useful. stick to the facts, stick to what’s important,stick to positive relationships and say nice things about people who deserve it. if youdo that, i think it contributes to your wealth and certainly, it makes everyone happier,even if it makes no one wealthier, and that’s still a form of wealth in my book.tom: absolutely. you’re spot on there. dave: let’s talk about, you mentioned exercise.you mentioned not eating junk food. the other thing in your book that’s particularly cool… you talk about waking up early, before sunrise, and doing something for self-improvement.why early instead of late? isn’t that a personal preference thing?tom: yeah, it’s a significant rich habit

because wealthy people in general wake upthree hours before they actually get into their office or their place of business, whereverthat might be. the interesting thing is what do they do with that three hours. what theydo … there’s a range of activities. it includes the daily self-help reading, self-improvementreading. it includes the daily aerobic exercise. in some cases, wealthy people were mappingout their day. they’re creating their to-do lists. in other cases, they were writing speechesthat they have to give. in other cases, they were preparing lesson plans because they wereadjunct professors teaching at night, expanding your means … rich habit.they were writing books. they were writing articles, publications. they were doing anynumber of things that were positive, moving

you forward kind of things, helping your careertype stuff, helping your health type stuff, making your life better. in those two or threehours that they spent in the morning, they got more accomplished productively. in a lotof cases, they were pursuing some chief aim in life or main purpose, part of the expandyour means rich habit. they were doing something to help pursue somedream that they had, many of them, and that’s something that they did even before they gotto work, and then they did their job, and then at night, they would either do the samething or they would do networking or building relationships, things like that, and thenstart the whole process all over again. it’s like i said, it’s that snowflakes on themountainside kind of stuff. it builds up and

it builds up, and you have an avalanche ofsuccess in that one day. dave: do wealthy people engage in performance-enhancingsubstance use? coffee would be an example, but other things. do they avoid alcohol more?what’s the take on that? i’ve seen a lot of questions about that from big media lately.tom: the answer is yes, and it’s 55% of the wealthy stayed away from drugs and alcohol,meaning they didn’t abuse the drugs and alcohol, whereas it was, boy, i wish i hadit in front of me, but i think it was 63% of the poor admitted to abusing it, alcoholand drugs. it’s not just alcohol. there’s gambling; 77% of the people who were in mypoor group, they gambled on the lottery at least weekly, and 94% of the wealthy didn’t.all of these vices that we know are bad, the

wealthy people understand and they stay awayfrom. they don’t want to lose money. they want to make money. the poor people, unfortunately,are picking up these habits from home, predominantly. their environment, too, but predominantlyfrom home and [inaudible 00:46:58] you see your father going to otb and you say that’sthe normal thing. normal people do that because my dad does it. he does it every week, soyou do it. you pick it up and it becomes a poverty habit. my dad or my mom drinks a lot,so you see that and you follow their poverty habit and you drag that into your adult life.what the wealthy people do is they learn that rich habit from home. they’re very fortunatebecause they learn it from their parents. they don’t have those poverty habits. ifthey don’t, they pick it up during life

either through the school of hard knocks orthrough a success mentor that they run into at work or it’s a great teacher or throughbooks. books are another way to find mentors, so you can learn these rich habits and theright things to do through those five ways: parents, teachers, career … in your careeryou have a success mentor in your career, or books, or through the school of hard knocks.dave: are you a fan of napoleon hill? think and grow rich?tom: yeah. dave: [crosstalk 00:48:05] self-help improvement.tom: yeah, i must have read that book about a half a dozen times. that guy was amazingand so far ahead of his time. i have to say he had a little bit of opportunity good luck.he stumbled into andrew carnegie. that’s

the story. he had to write an article fora paper and so they asked him to interview people like i guess andrew carnegie was onthe list, so he went and andrew carnegie said, “this is my opportunity to share my richhabits.” in his case, what came out of that was more than just think and grow rich. itwas the concept of the mastermind group, using people, building relationships with people,surrounding yourself with people, and the mastermind is an interesting thing becausei think 99% of the people get the mastermind wrong.a mastermind group really only works if everybody is doing the same thing. if everybody’swriting a book … if you’re writing a book, find four other authors who are writing books,and that becomes your mastermind group. i’ve

tried mastermind groups, probably three orfour of them in the past, and they never work because one guy is doing this, one woman’sdoing that, and everybody’s got their own agenda. the real value of a mastermind group,and this is what happened with andrew carnegie, is they were all pulling the same cart. theywere all doing the same thing. that’s when a mastermind group has real value.dave: what’s the biggest size of a mastermind group that would work in your opinion?tom: i think if you have more than six people, you run into time constraints because sixpeople, you can run a mastermind group with six people in an hour. if you go above sixpeople, you’re going to run into problems. you know it’s like anything else. that’swhy 20 to 30 minutes of aerobic exercise is

such a good number because people will do20 to 30 minutes. people will do a mastermind group that’s 40, 45 minutes, tops an hour.they’ll push away when it’s … they’ll find it too time-consuming eventually anddrop out. dave: that makes good sense. i’ve been exploringmasterminds lately and there’s an awful lot of them forming and all of them seem tohave an economic reason to be big, but what you want to do is spend really good qualitytime with a small number of high quality people which makes it less of a business model, butmaybe more impactful. tom: that’s right.dave: there’s a question that i’m really eager to ask you and this is a question thati’ve asked everyone who’s come on more

than a hundred episodes of bulletproof executiveradio, and it’s the final question of the interview. it’s what are the top three recommendationsyou would have for people who want to perform better in their lives? this isn’t just fromyour book. it’s from your entire life’s experience, the three most important piecesof advice. tom: i will tell you it’s no question. it’syour limiting beliefs. the beliefs that we hold inside of us in our subconscious mind,those limiting beliefs hold you back in life. i don’t know if you’ve ever heard of briantracy, but the guy wrote a book called the psychology of achievement and he came outwith a [crosstalk 00:51:26]. that actually, if it wasn’t for brian tracy and that psychologyof achievement, i would not have passed the

cpa exam because at the time i was under theimpression i was dumb. i grew up in a family of eight. i had a lot of older siblings, andthey did not miss an opportunity to call me an idiot, so i grew up honestly thinking iwas an idiot. even though i occasionally got straight as, i thought that was fluky, soi think your limiting beliefs that you take with you in your adult life.i think those limiting beliefs are the things that hold us back the most. i think peopleneed to get out more and network and build relationships. i really think that’s important.i think procrastination. i talk about this on my rich habits website. there are reallyfive strategies to avoid procrastination. i think if you can make it a rich habit notto procrastinate and it’s a big if, but

wealthy people have tools that they use tohelp them, those three things i think are really critical to success in life.dave: thank you for that well thought out list. i imagine having studied 200 habitslike that, you were going to have some pretty epic answers, so that’s really cool.tom: thank you, dave. dave: would you, tom corley, please let peopleknow your url, your twitter handle, and the other ways they should reach out to you andhow they can get on the list for your new book because if you’re planning to havekids or you already have kids, i think this is going to be a really important book andi want an advance release of it. as soon as i can read it, i’ll start teaching my kids.tom: no worries. richhabits.net is the heartbeat

of really everything that i’m trying toarticulate with the rich habits. i have all my research data on there, all my researcharticles, and there’s a lot of reports, and you can even get some … we have a coupleof ebooks that we’re going to put on there real soon, so if they go on richhabits.net,and my twitter handle’s richhabits and my facebook is richhabits, and tom corley ismy linkedin, so we’re exploring this new thing called hootsuite. i think you probablyknow it better than i do. dave: yeah, we used it every day.tom: i don’t know anything about it. dave: it’s a good interface for all thosethings, so when you say something once you can say it everywhere instead of saying it10 times. it’ll save you enormous time.

you’ll love it.tom: really, rich habits is the [crosstalk 00:54:04].dave: that’s the main place. tom: if you google rich habits, trust me,it’ll [crosstalk 00:54:08] four or five pages, thanks to the media.dave: yeah, you’re pretty well-known and your work is worthy of respect and, the peoplewho are listening today, it’s worth the time to read your book, and i believe yournext one as well. i can’t wait to see it myself. tom, thanks again for being on theshow. tom: all right. thank you, dave. i reallyappreciate it. dave: if you’re driving today in your carin traffic or maybe watching us on itunes

or on youtube, thank you. i really appreciateyour time today and did my best not to waste it. if you appreciated this, and you enjoya good cup of coffee, check out bulletproof coffee. it’s on upgradedself.com and i’mabout to publish some amazing new research on what’s actually in the coffee, and thelevel of toxins in coffee and where this all comes from. at the end of the day, it’sall about performing better up here, which requires that you perform better down here.if you’re listening, up here is your head and down here is your heart. have a greatday. featured resources

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